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Business, Economics, Entrepreneurship
From Lab Innovation to Market Reality
In the iGEM project, I served as Dry Lab Leader, leading data modeling and feasibility studies from a commercial perspective to evaluate the viability of the D-allulose biosynthesis strategy in cost, scalable production, and market competitiveness.
Simultaneously, I integrated the dry lab's business analysis with Human Practices efforts. I participated in and planned multiple public education and science outreach activities, translating technical achievements into health and sustainability values accessible to the public to ensure the project delivered tangible social impact alongside commercial viability.
Digital Marketing for Cultural Heritage
Rooted in China’s intangible cultural heritage, this research explores how Suzhou Embroidery can be reimagined as a modern cultural brand through digital marketing.
Using a SWOT framework, it analyzes the craft’s cultural strengths, structural limitations, and market opportunities, addressing challenges such as low brand recognition, limited innovation, and inheritance crises. The study proposes brand strategies based on digital storytelling, multi-channel communication, and youth-oriented market expansion, offering insights into balancing cultural preservation with contemporary commercial viability in a global context.
A Cycle-Based Equity Investment Strategy
A top-down equity investment strategy is developed using macroeconomic cycle analysis and modern portfolio theory. Guided by the Merrill Lynch Investment Clock, sector opportunities in technology, healthcare, and financial services are identified amid shifting interest-rate and recessionary conditions. A multi-factor screening model integrating ROE, ESG performance, financial safety, risk exposure, and valuation narrows over 120 stocks to three core holdings—NVIDIA, Visa, and Agilent Technologies. The strategy combines ESG, PEST, Porter’s Five Forces, DCF valuation, and Markowitz portfolio optimization to evaluate intrinsic value, manage risk, and achieve sustainable long-term returns.
ShieldX is an AI-driven smart campus security system that upgrades traditional surveillance into an intelligent, autonomous safety network. By integrating multimodal AI perception—video, audio, and environmental sensors—with automated control, it enables real-time threat detection, dynamic evacuation guidance, and rapid emergency response. Built to enhance existing infrastructure, ShieldX reduces manual intervention, eliminates information silos, and delivers a scalable, cost-efficient solution for next-generation campus safety.
ShieldX:
An AI-Powered Smart Campus Security System
University Visual Tour
Wharton Summer Program
During a Wharton School summer program, I worked as part of a team on a University Visual Tour project that integrated business strategy with visual storytelling. Using a market- and user-centered approach, our group designed an immersive campus tour experience to enhance university brand communication and audience engagement. The project strengthened my skills in teamwork, user insight, content strategy, and cross-disciplinary collaboration in a real-world business context.
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